Res Rei : it’s about individuality

res rei oki & oro boutique

About Res Rei

In the pursuit of a name for our frames, we looked for something that symbolised our Italian heritage. We went back in time to the language of ancient Rome and its empire: Latin.RES REI means ‘the thing’ in Latin. It means an existing object, with substance and form; but it also means a concept, an idea. RES/REI is the ensemble of things that make life around us, in all given forms.

It’s about individuality

Frames are peculiar objects: they are fashion accessories, enhancement devices for aesthetics, yet they are medical devices, precision tools to overcome poor eyesight. Some might argue that spectacles are an extension of someone’s closet; for us, it’s about individuality. We don’t let fashion trends rule our style, but we are aware that frames are tools for expression. In the pursuit of the “unique”, we define style with our own point of view.

It’s about durability

Nowadays most things are disposable, temporary. Consumerist society has changed behavioural patterns: objects are design to sell, not to last. We want to make frames that survive in time and age gracefully. Objects often symbolise something more than their intrinsic nature, and this is often preserved over the years. Through personal association objects gain subjective meaning based on the memories that we have of them.

It’s about research for perfection

We believe on incremental development; we question constantly our work, both aesthetically and functionally. We focus on the little details that, at the end of the day, make the difference between ‘the good’ and ‘the exceptional’.

Think globally, act locally

We are a global brand, yet our production is local. In our opinion, there are several advantages on producing locally.
First: quality. The only way to fully control quality, is to work closely with the manufacturers, to pay them visit every week, to soak their experience and use it as inspiration for new ideas.
Second: sustainability. We care about our footprint. We only produce with sustainable conscious manufacturers, aware of consequences of industrial production. Producing locally we are able to cut on goods transportation, therefore to reduce our CO2 footprint. All our suppliers, from raw materials producers to manufacturing factories, from printing facilities to screws suppliers, are local.
Third: heritage. Italians were lucky enough to invent the first piece of eyewear and have been making glasses since then, constantly refining their skills. Most of the world leading brands in the optical business are located within few square kilometers, in the heart of Italy.

We only work with Italian suppliers and manufacturers.