Bruno Söhnle, the perfect combination of form and function

Bruno Söhnle Page

Bruno Söhnle timepieces are produced in Germany’s famed Glashütte region establishing their production standards and accuracy benchmarks with the likes of Lange & Söhne, Original Glashütte and Mühle-Glashütte.

The name Bruno Söhnle has been associated with traditional watchmaking for over 50 years. During this time it has become synonymous with high quality watches for men and women showcased in a variety of styles and price points. By combining classical design elements with modern production materials and techniques Bruno Söhnle watches are not only aesthetic but also technologically perfect.

Tradition and Progress are two decisive values of the Bruno Söhnle Uhrenatelier, which was founded ten years ago. The time has therefore come for a complete collection of “upscale wristwatches” from one source, produced in Glashütte.

The first Bruno Söhnle automatic collection completes a logical development that started in 1990 in Glashütte/Saxony. In the former Assmannhaus, Bruno Söhnle set up a production and development site. For the last decade, this site has produced highly precise watches with modified quartz movements.

Two years ago, our first mechanic edition turned heads in the watch industry. It comes with a hand-wound movement refined and newly developed by us.

Always the Right Watch at the Right Time

The best time of your life is those moments that you will never forget. You will remember them forever. It is a time for enjoying things, perceiving beauty and bestowing special attention on unusual things. Watches measure time. They give a completely new meaning to time and thus to those wonderful moments. They tell us when these beauties have entered our minds; they tell us for how long we may linger in these moments.

Combining Beauty and Function

For more than 50 years, the name of Bruno Söhnle has been connected to the German watch-making craft. The former Assmannhaus in Glashütte in Saxony is a production and development centre at the same time. This is where precision quartz movements are refined and reassembled by qualified specialists.

Make a traditional Bruno Söhnle watch your constant companion and experience a wholly new dimension of time with it. Our new watch collection makes flexible decisions possible. Elegant, sportive, dedicatedly feminine or avant-garde – Bruno Söhnle will always offer the right watch at the right time.

A Very Special Dimension of Time

Bruno Söhnle watches not only tell the time with the absolute precision of a quartz movement; they also give time a very special dimension: A Bruno Söhnle watch combines aesthetics and technical perfection in one single unit, turning every time you read your watch into a special moment. The art of watch-making to create special moments takes the form of reduction in Bruno Söhnle’s watches. They use classical designs, concentrating on what is essential in their shapes while still leaving space for careful details. This makes them unique. Experience, quality and perfection are interpreted in these watches in a way that turns them into a popular time-telling device. At the same time, these watches are highly popular as pieces of jewellery as well.

Tradition that Connects

Precision watches in timeless design, consisting of a Swiss quartz movement enclosed in the finest of materials and produced at the heart of the watch-making trade in Glashütte. That is the BS design line of Bruno Söhnle.

The watch-making craft’s tradition goes back to the early medieval times. Even then, watches were not just mere devices to measure time, but also valuable decorative pieces and technical wonders. Then and now, watches combined an emotional component with practical use. The artful technology, fine design and even historical importance of the watches seem to magically transfer to their owners. A craftsman can make watches, but only the inspiration and sensitivity of an artist will turn them into masterpieces.

The new collections of the Bruno Söhnle watch manufacture are not only aligned with the tradition of our company. They also combine centuries of knowledge and fulfil a long-harboured dream. They are true pieces of art, produced in the family’s tradition.

Fine Wristwatches Made in Germany

Watches measure time. They give time and thus the beautiful moments of life a special meaning. Bruno Söhnle watches not only show the time precisely, they also give time a new dimension with their special aesthetics and technical perfection. Time is perceived differently. Every time you glance at these beautiful watches, time will stop for a moment. Watchmakers have combined beauty and function in the name of Bruno Söhnle for more than half a century.


Mechanical watches are collector’s items and valuables. The Bruno Söhnle mechanics editions contain refined and newly constructed hand-wound movements. Bruno Söhnle created several constructions of his own for these watches, such as the three-quarter plate and the cock with swan-neck fine adjustment. Four specially made chatons are screwed to the plate. The plate and cock edges are polished by hand. The blue-annealed visible screws, as well as the sunburst-decorated ratchet wheel and crown wheel and the stripe-decorated surface show the Bruno Söhnle watchmakers’ hand.

Automatic Watches

Swiss technology is active at the heart of the movement. All plates and pollet cocks are Glashütte-made and refined in our watchmaker’s workshop. The rotor, which is the automated drive of a precise movement, is Bruno Söhnle’s own development.