Porsche Design, Passion, Performance,  Purism, Precision.

PORSCHE DESIGN eyewear stand for “technical luxury” – a harmonious combination of design and luxury. Unconventional, timeless and purist designs win over through their highly innovative standard. Technical innovations and the best handwork meet the latest technology.


Porsche Design is truly unique. Fundamental, not decorative. Engineered, not just perfectly designed. Luxury as a result of sheer purity. Each object is reduced to its essential function. From that a clean linear shape is derived.

Only the most advanced materials of the highest quality are selected in making the product. The finest traditional craftsmanship is combined with the most modern technology. A convincing example are Porsche Design glasses and sunglasses. Their design is derived from the precise knowledge of optics and physiognomy, they epitomise the uncompromising essence of Porsche Design: Passion. Performance. Purism. Precision.

The beginning of the typical “Iconic Style” that is typical of PORSCHE DESIGN was marked in 1972 by the world’s first black wristwatch. It was followed in 1978 by the world’s first spectacles with interchangeable lenses, the “Exclusive Glasses” P’8478. Today, the product range includes watches and eyewear as well as luggage, electronic products, a men’s cologne line, a sports collection and also a fashion collection for ladies and men.

PORSCHE DESIGN Contemporary. Cool. Iconic.