Prodesign, Classic Danish design, yet bold and optimistic


ProDesign is an ambitious company establishing a growing position in world markets through the ability to quickly recognise and pick up trends, supplying prompt deliveries, efficient inventory management, and support through our Danish headquarters and offices in Hamburg, Bilbao, Lille, Leeds and San Francisco.

Clean Danish design is the basis of our products but we always add a twist of something surprising – something unexpected. We aim to balance classic and clean with bold and bright to continuously keep classic styles updated. The most important thing is always to create eyewear that will create a synergy between the face and the frame. The frame and the face must interact to obtain a beautiful and harmonic look. We never design a frame that demands all the attention but rather a piece of eyewear that completes and enhances the lines of the face.

The company’s new logo ProDesign | Denmark emphasises the continued importance of Denmark’s design heritage in shaping the company’s products. ProDesign is well aware that Danish design, particularly furniture design, is known all over the world. People admire its clean and simple lines, consistent high quality and unique ability to combine lightness of form with functional strength. ProDesign embodies these elements in its eyewear collections to create a look and appeal which is unmistakably Danish.

The history

ProDesign was originally founded in 1973 but ProDesign today is a completely different company compared to back then. Design philosophy, basic values and corporate identity have changed remarkably since the entire organisation was restructured in 2000 and it is difficult to make direct comparison between then and now.